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美国零售业苦乐参半:成本上涨而销售增加

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发生了什么事情?

塔吉特百货公司在周三公布的季度业绩财报好于市场预期,就像这家大型百货公司提前进入了圣诞购物季。

这意味着什么?

商品短缺和运输延误将在圣诞季给购物者带来麻烦,所以美国消费者们提前大肆购物。

塔吉特百货公司很高兴这提振了销售:该公司上个季度现有门店的销售额同比去年增长10%,好于市场预期。

同时,塔吉特百货公司的在线销售额增长了29%,该公司表示整体的营收增长了13%,也好于预期。该公司上调了对本季度的盈利预期。

实际上,塔吉特百货公司预期会有一个强劲的圣诞销售季,该公司已经着手储备商品、增加季节性员工雇佣并扩张其供应链。

为何值得关注?

对于市场而言:要么成为英雄,要么成为输家

塔吉特百货公司与大多数零售商一样面临着全面的成本上涨,从所销售的产品到数十万员工的雇佣成本。不过塔吉特选择自己承担部分更高的成本,而不是冒着消费者选择竞争对手的风险将成本直接转嫁给客户。

塔吉特百货公司此举导致上季度的利润率下降,也让投资者担忧塔吉特的的利润率会进一步下降,这种可能性使其抛售塔吉特百货公司的股票并导致该公司的股价下滑了5%。

更大的图景:美国住房装修市场前景光明

劳氏公司同样在周三公布了强劲的季度业绩财报,这家自助家装零售商表示现有店面的收入同比去年增长了2.2%。

考虑到家居装修市场在去年的火热表现,劳氏公司的业绩也就尤为令人惊喜。家庭装修市场持续的动能可能源自购房者仍在趁着低利率抵押贷款的环境购买房屋,不过也可能是像劳氏公司首席执行官所指出的那样,目前约45%的美国房屋已经是40年或以上的老房子里,这意味着有很大的修理和装修需求。

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