This website uses cookies to collect usage information in order to offer a better browsing experience. By browsing this site or by clicking on the "ACCEPT COOKIES" button you accept our Cookie Policy.

Luxury Sales Turned in a Unusually Strong First Half to the Year. Can the Good Times Last?


CEO and Chief Investment Officer

This month, Louis Vuitton turns 200 years old. That’s Louis Vuitton the man, not the company. Born in Jura, France in 1821, the designer opened his first shop in 1854 primarily as a maker of custom travel trunks.

Today, Louis Vuitton the company, also known as LV, is the most valuable luxury brand in the world­­­­ according to the Kantar Group. Using a proprietary methodology that includes not just corporate financial data but also consumer research, the London-based data analytics firm valued the LV brand at $75 billion as of 2020. That’s almost $30 billion more than the second-place luxury brand, Chanel, which was valued at $47 billion.

LV is now owned by LVMH Moet Hennessey Louis Vuitton, the biggest European company by market cap. The super luxury conglomerate controls around 75 brands, including Christian Dior, TAG Heuer and Bulgari, on top of LV. Its most recent acquisition, of American jewelry retailer Tiffany, was completed in January of this year.

The reason I’m bringing this up is because it’s been a very good year so far for LV, and LVMH more broadly.

LVMH Reports Record Numbers

The Paris-based conglomerate just posted record revenue in the first half of the year, generating a very noteworthy 28.7 billion euros ($34.0 billion). That comes out to a hefty 56% increase from the same six months in pandemic-impacted 2020 and a respectable 14% increase from 2019.

The business group that saw the largest sales growth was fashion and leather goods, of which LV is a member. (LVMH notes that demand for LV products is so high right now, consumers often must get on a waiting list.) The group generated record revenues of 13.8 billion euros ($16.4 billion) in the first six months, up 81% from 2020 and 38% from 2019. Profits for fashion and leather goods were 5.6 billion euros ($6.7 billion), also a new record high for LVMH.

You get the point. Sales have been exceptionally strong since the start of the pandemic as economies have reopened. Consumers appear to be spending the money they saved up during the months in lock-down.

The big question investors might have is whether the good times can last. Was the first half of 2021 a one-off, or have we reached a turning point?

I happen to be bullish for a number of reasons, one of the biggest being that consumers’ purchasing power has continued to expand with the rising number of high-net worth individuals (HNWIs).

Millionaires Now Make Up 1% of the Global Population

A HNWI is understood to be someone with a net worth over $1 million, and due to a strong stock market and near-zero interest rates, the pandemic did not slow down capital creation for many in 2020. For the first time ever, more than 1% of the global population can now be considered dollar millionaires, with the top 10 economies minting 5.2 million new millionaires last year alone, according to Credit Suisse. This brought the global total of adults with more than $1 million to 56.1 million, the most in history.

Take a look below. In each of the top 10 economies, the number of HNWIs increased from 2019 to 2020, without exception. The U.S. added the most millionaires (+1.7 million) of any country, followed by Germany (+633,000) and Australia (+392,000).

major economics grew the number of millionaires in 2020

It’s not just the top 1% who have expanded their purchasing power, though. Adjusted for inflation, U.S. real disposable personal income in 2019 averaged $14,882, the highest on record up to that point. Disposable income is what someone has to spend after income taxes have been deducted. The figure shot up again in 2020 to $15,770, but the increase was likely a result of stimulus checks hitting Americans’ bank accounts. Quarantining families pocketed the savings of not going out to eat and spending on entertainment.

Households also appear to be more eager to splurge than at any other time since the pandemic began early last year. July’s Consumer Confidence Index (CCI), which measures how optimistic U.S. consumers are about their personal finances, rose to 129.1, the highest reading since February 2020.

consumer confidence back to pre-pandemic levels

I believe this is all very constructive for luxury sales going forward. Favorable economic and financial circumstances could make shares of these companies attractive to investors seeking exposure to the growth in HNWIs.

Investing in Global Luxury Goods

As I see it, investors who are interested in luxury names have two options.
They can put in the time conducting research on multiple companies, pouring over financials, following price charts and more.

Or they can keep things simple and invest in the Global Luxury Goods Fund (USLUX), the only fund in North America that provides access to luxury companies around the world. That includes not just LVMH but also Hermes, Kering, Prada, Burberry and more. The fund also invests in luxury vehicle manufacturers such as BMW and Ferrari, and it maintains exposure to precious metal miners that produce the materials needed to manufacture high-end jewelry.

USLUX came on to the market in July 2020 after changing its name and investment strategy. I’ve been very thrilled to see how well the fund has done in the year since. As of June 30, 2021, USLUX was up more than 56% for the 12-month period, compared to its benchmark, the S&P Composite 1500 Index, which was up 42%.

Global luxury goods fund (USLUX) Beat its benchmark for the year

Past performance does not guarantee future results.

Please consider carefully a fund’s investment objectives, risks, charges and expenses. For this and other important information, obtain a fund prospectus by clicking here or by calling 1-800-US-FUNDS (1-800-873-8637). Read it carefully before investing. Foreside Fund Services, LLC, Distributor. U.S. Global Investors is the investment adviser.

Total Annualized Returns as of 6/30/2021:
FundOne-YearFive-YearTen-YearGross Expense Ratio
Global Luxury Goods Fund53.27%14.53%8.54%1.58%
S&P Composite 1500 Index42.12%17.38%14.36%n/a

Performance data quoted above is historical. Past performance is no guarantee of future results. Results reflect the reinvestment of dividends and other earnings. For a portion of periods, the fund had expense limitations, without which returns would have been lower. Current performance may be higher or lower than the performance data quoted. The principal value and investment return of an investment will fluctuate so that your shares, when redeemed, may be worth more or less than their original cost. Performance does not include the effect of any direct fees described in the fund’s prospectus which, if applicable, would lower your total returns. Performance quoted for periods of one year or less is cumulative and not annualized. Obtain performance data current to the most recent month-end at or 1-800-US-FUNDS.

Originally Posted on August 5, 2021 – Luxury Sales Turned in a Unusually Strong First Half to the Year. Can the Good Times Last?

Please note: The Frank Talk articles listed contain historical material. The data provided was current at the time of publication. For current information regarding any of the funds mentioned in these presentations, please visit the appropriate fund performance page.

Foreside Fund Services, LLC, Distributor. U.S. Global Investors is the investment adviser.

Mutual fund investing involves risk. Principal loss is possible. Companies in the consumer discretionary sector are subject to risks associated with fluctuations in the performance of domestic and international economies, interest rate changes, increased competition and consumer confidence. The performance of such companies may also be affected by factors relating to levels of disposable household income, reduced consumer spending, changing demographics and consumer tastes, among others.

The Consumer Confidence Index (CCI) is a survey, administered by The Conference Board, that measures how optimistic or pessimistic consumers are regarding their expected financial situation. The S&P Composite 1500 combines three leading indices, the S&P 500, the S&P MidCap 400 and the S&P SmallCap 600, to cover approximately 90% of U.S. market capitalization. It is designed for investors seeking to replicate the performance of the U.S. equity market or benchmark against a representative universe of tradable stocks.

Fund portfolios are actively managed, and holdings may change daily. Holdings are reported as of the most recent quarter-end. Holdings in the China Region Fund as a percentage of net assets as of 6/30/2021: Hermes International SA 6.46%, LVMH Moet Hennessy Louis Vuitton SA 7.79, Bayerische Motoren Werke AG 3.86%, Kering SA 2.14%, Prada SpA 0.98%, Ferrari NV 0.93%, Burberry Group PLC 0.90%.

All opinions expressed and data provided are subject to change without notice. Some of these opinions may not be appropriate to every investor.

Disclosure: US Global Investors

All opinions expressed and data provided are subject to change without notice. Holdings may change daily.

Some of these opinions may not be appropriate to every investor. By clicking the link(s) above, you will be directed to a third-party website(s). U.S. Global Investors does not endorse all information supplied by this/these website(s) and is not responsible for its/their content.

About U.S. Global Investors, Inc. – U.S. Global Investors, Inc. is an investment adviser registered with the Securities and Exchange Commission (“SEC”). This does not mean that we are sponsored, recommended, or approved by the SEC, or that our abilities or qualifications in any respect have been passed upon by the SEC or any officer of the SEC.

This commentary should not be considered a solicitation or offering of any investment product.

Certain materials in this commentary may contain dated information. The information provided was current at the time of publication.

Some links above may be directed to third-party websites. U.S. Global Investors does not endorse all information supplied by these websites and is not responsible for their content.

Please consider carefully a fund’s investment objectives, risks, charges and expenses. For this and other important information, obtain a fund prospectus by clicking here or by calling 1-800-US-FUNDS (1-800-873-8637). Read it carefully before investing. Foreside Fund Services, LLC, Distributor. U.S. Global Investors is the investment adviser.

Disclosure: Interactive Brokers

Information posted on IBKR Traders’ Insight that is provided by third-parties and not by Interactive Brokers does NOT constitute a recommendation by Interactive Brokers that you should contract for the services of that third party. Third-party participants who contribute to IBKR Traders’ Insight are independent of Interactive Brokers and Interactive Brokers does not make any representations or warranties concerning the services offered, their past or future performance, or the accuracy of the information provided by the third party. Past performance is no guarantee of future results.

This material is from US Global Investors and is being posted with permission from US Global Investors. The views expressed in this material are solely those of the author and/or US Global Investors and IBKR is not endorsing or recommending any investment or trading discussed in the material. This material is not and should not be construed as an offer to sell or the solicitation of an offer to buy any security. To the extent that this material discusses general market activity, industry or sector trends or other broad based economic or political conditions, it should not be construed as research or investment advice. To the extent that it includes references to specific securities, commodities, currencies, or other instruments, those references do not constitute a recommendation to buy, sell or hold such security. This material does not and is not intended to take into account the particular financial conditions, investment objectives or requirements of individual customers. Before acting on this material, you should consider whether it is suitable for your particular circumstances and, as necessary, seek professional advice.

In accordance with EU regulation: The statements in this document shall not be considered as an objective or independent explanation of the matters. Please note that this document (a) has not been prepared in accordance with legal requirements designed to promote the independence of investment research, and (b) is not subject to any prohibition on dealing ahead of the dissemination or publication of investment research.

Any trading symbols displayed are for illustrative purposes only and are not intended to portray recommendations.

Disclosure: Tax-Related Items (Circular 230 Notice)

The information in this material is provided for informational purposes only and does not constitute tax advice and cannot be used by the recipient or any other taxpayer to avoid penalties under any federal, state, local or other tax statutes or regulations, or to resolve any tax issue.

Disclosure: Forex

There is a substantial risk of loss in foreign exchange trading. The settlement date of foreign exchange trades can vary due to time zone differences and bank holidays. When trading across foreign exchange markets, this may necessitate borrowing funds to settle foreign exchange trades. The interest rate on borrowed funds must be considered when computing the cost of trades across multiple markets.

Disclosure: Futures Trading

Futures are not suitable for all investors. The amount you may lose may be greater than your initial investment. Before trading futures, please read the CFTC Risk Disclosure. A copy and additional information are available at

trading top